Beachfront breeze, midnight ease: Create laidback texture—minus the Malibu zip code. Start with clean strands deep-cleansed by new SUBMARINE Water Activated Enzyme Exfoliating Shampoo. Choose your low-key texture: second-day, piecey definition with new VELVET CURTAIN Cotton Touch Texture Balm; instantly refreshed curls with new RAINLESS Dry Cleansing Conditioner; the lightweight, flexible bends of SAIL Soft Wave Spray; protected, bouncy waves from DREAMHOUSE Cold Pressed Watermelon Spray; or a hint of beachy grit from ROCKAWAY Salt Spray. Ready to start over? Mist on BIO DOME Hair Purifier + Anti-Pollutant Spray to cleanse away impurities and set the stage for the next wave.
THE NEW PRODUCTS:
INTRODUCING THE OLAPLEX 4-IN-1 PROFESSIONAL MOISTURE MASK
Olaplex's latest innovation has arrived at E.a. Wells Hair Design. Introducing, the new OLAPLEX Professional 4-in-1 Moisture Mask! Powered by OLAPLEX’s patented technology, this highly concentrated reparative mask adds intense moisture while providing shine and body to treat damaged hair.
The 4-IN-1 Moisture Mask works quickly and efficiently to address dryness in even the most severe cases with professional-strength ceramides, oils, and 11 vital amino acids. Their ingredients and patented technology provide a luxurious, in-salon deep conditioning treatment, with or without a chemical service.
When tested on damaged hair, OLAPLEX 4-IN-1 provided:
If your hair feels like it needs extra love, due to excessive dryness, you can now ask your stylist to remedy it with the 4-IN-1 Moisture Mask for $10 at any in-salon service.
Olaplex has not launched a professional product since OLAPLEX was created, 7 years ago (so you know this is good). Dry hair can lead to damage, lack of shine, less body, and rough strands making treatments crucial to soft, shiny, healthy hair. So we recommend giving this new Deep Conditioning Treatment a try!